The Purpose of Branding

The Purpose of Branding

I’m sure by now you’ve heard and seen a lot of stuff online about “Branding” and “Brand Strategy.” What does it mean? Why should you care about Branding? In today’s blog post, we’ll cover that a bit and explain why your...
A New Year, A New Blank Page

A New Year, A New Blank Page

The artist sits and ponders the empty space before that creative spark. Then a mighty brainstorm erupts, filling the page with rough ideas and sketches. Just like an artist contemplates a blank field, 2022 presents the same opportunity for us. A blank canvas waiting...