by Miguel Mena | Brand Strategy
What are touchpoints? The easiest way to define a touchpoint is anything your customer touches when interacting with your business. Depending on your business and its size, this can mean anywhere from the email you just sent to your storefront, product packaging,...
by Miguel Mena | Brand Strategy
There’s a saying in Spanish I sometimes heard when I lived in Costa Rica. “Aunque la mona se vista de seda, mona se queda.” Roughly translated, “Even if the monkey is dressed in silk, it’s still a monkey.” While the saying is quite...
by Miguel Mena | Brand Strategy
“Believe in yourself and trust that you are on the right path, not being in doubt, following the myriad footpaths of those wandering about you.” – Seneca. Seneca’s powerful words show us how clarity of vision and knowing the general direction...
by Miguel Mena | Brand Strategy
I’m sure by now you’ve heard and seen a lot of stuff online about “Branding” and “Brand Strategy.” What does it mean? Why should you care about Branding? In today’s blog post, we’ll cover that a bit and explain why your...
