by Miguel Mena | Brand Strategy
What are touchpoints? The easiest way to define a touchpoint is anything your customer touches when interacting with your business. Depending on your business and its size, this can mean anywhere from the email you just sent to your storefront, product packaging,...
by Miguel Mena | Brand Strategy
I’m sure by now you’ve heard and seen a lot of stuff online about “Branding” and “Brand Strategy.” What does it mean? Why should you care about Branding? In today’s blog post, we’ll cover that a bit and explain why your...
