by Miguel Mena | Brand Strategy
What are touchpoints? The easiest way to define a touchpoint is anything your customer touches when interacting with your business. Depending on your business and its size, this can mean anywhere from the email you just sent to your storefront, product packaging,...
by Miguel Mena | Logo Design
Logos are everywhere. You probably have one or are thinking of getting one for your business, product, or personal brand. Logos, trademarks, and all their equivalents have been around since the dawn of civilization and commerce. While logo styles and trends have...
by Miguel Mena | Design, Logo Design
“Company colors are more important to a company’s recognition and identity than any other elements.” – Hans G. Conrad and Otl Aicher, designers behind the iconic Lufthansa Brand Standards. If you’ve ever been to an international airport,...
by Miguel Mena | Brand Strategy
There’s a saying in Spanish I sometimes heard when I lived in Costa Rica. “Aunque la mona se vista de seda, mona se queda.” Roughly translated, “Even if the monkey is dressed in silk, it’s still a monkey.” While the saying is quite...
