EZ Automotive Insurance Agency

We had the opportunity to collaborate with the team at EZ Auto Group to develop the branding for their new business, EZ Automotive Insurance Agency. This new venture is the latest addition to the growing list of successful businesses under the EZ Auto Group banner. They started as a car lot and have expanded to two superstores, a financing agency, and now an insurance agency.

The primary objective of the brand was to convey trust, security, and convenience while also standing out in a crowded and competitive insurance market. Given that the EZ Auto Group already had a recognizable brand logo for their car sales business, the EZ Automotive Insurance Agency needed a unique identity to avoid confusion.

In the early stages of developing the brand, several ideas were discussed, including protection, movement, speed, and responsiveness – all qualities that one would expect from an insurance agency. The final logo is a combination of all these qualities, resulting in an iconic logo that represents the brand effectively.